CBD oil was listed on Target.com from CW Hemp and after it made the newswire, it was removed. This was a win for CW Hemp, who is the producer of the CBD oil that was listed on the Target.com website. Target sells a variety of different hemp based clothes, cleaners and soaps but this was the first stand alone cbd oil product to make a mainstream website.
A Target spokesperson said this regarding the CBD oil listed on their site, “We started carrying Charlotte’s Web hemp extract items last week on Target.com. After further review, we have decided to remove it from our assortment.”
Is this the start of a greater acceptance of CBD oil in the mainstream retailers?
CBD made it to the big leagues of retail — albeit briefly.
CW Hemp, the Denver-based company that bottled up “Charlotte’s Web” cannabidiol-rich oil, landed a selection of its hemp-derived extracts on Target.com, CW Hemp announced Thursday morning.
But by Thursday afternoon, the CW Hemp products were no longer to be found on the Minneapolis-based retail giant’s website.
The Cannabist had verified earlier Thursday that Target’s e-commerce site listed four CW Hemp products — hemp capsules and oils (see a screenshot below). The products, which could also be accessed with a search for “CBD oil,” were shown under the herbal supplements category.
“We started carrying Charlotte’s Web hemp extract items last week on Target.com. After further review, we have decided to remove it from our assortment.”
The Cannabist made multiple attempts to contact officials at CW Hemp, but they have not commented directly about the products’ removal from Target’s website.
While nabbing a spot on Target.com would be considered a win for most fledgling consumer products companies, the move to sell products that the U.S. Drug Enforcement Administration views as illegal is bold, if not practically brazen, industry and drug policy experts told The Cannabist before Target ceased sales of CW Hemp products.
The DEA has made it clear that CBD and other cannabis-derived extracts are Schedule I substances, Hudak said. Sales of cannabis-derived products could be allowed under certain state-based marijuana programs; however, selling such products across state lines is illegal, he said.
In a statement issued early Thursday, CW Hemp officials touted Target’s pick-up of the extracts as hemp-derived CBD “going mainstream.”
The sale of non-psychoactive, hemp-derived extracts on the mass-market stage comes at a time when the legality of such products has been put into question. The DEA on Thursday issued a statement to The Cannabist reiterating its position that extracts derived from cannabis — be it industrial hemp or marijuana — are federally illegal, Schedule I substances.
The position has pitted the DEA against the hemp industry and, specifically, makers of cannabinoid-rich products derived from hemp. Hemp industry advocates have argued that CBD is not an illegal substance nor something strictly for pharmaceutical use, claiming that the compound should be classified as a food.
Target sells other hemp-derived food and beauty products, including hemp-seed hearts and hemp-based milk, soaps and shampoos.
“The market for hemp-based products is exploding and it was only a matter of time before one of the big national chains took the plunge to carry them,” Kight wrote in an email to The Cannabist on Thursday morning. “Frankly, I thought that the first chain would be a supplement or health food retailer, and am a little surprised that Target is the one.
“Both Target and CW will likely enjoy a quick first mover window of opportunity, but I think we’re likely to see a large number of national chains begin carrying hemp-based CBD products in the next three to six months.”
From a legal standpoint, this was a “bold” move by CW Hemp, Kight said, noting the company recently was named directly in a statement from the DEA about the legality of hemp, cannabis and CBD.
The DEA’s enforcement abilities likely are limited, Kight said, noting ongoing provisions in the current federal appropriations act as they apply to the 2014 Farm Bill, which allowed states to institute pilot programs for production of industrial hemp, defined as containing less than 0.3 percent THC, the intoxicating component of the cannabis plant.
“The larger issue is how individual states will respond given that state law is the big unknown in this sector. I’ll be keeping a close eye on developments and won’t be surprised if Target either quietly doesn’t stock products in certain states that have been notoriously difficult in this area (such as South Dakota) and/or if we see a legal challenge in one or more states,” Kight said. “I’m absolutely confident that Target and CW took this into consideration given that, unlike private companies, Target must report to shareholders and steer clear of legal gray areas.”