With nearly all of the pacific time zone having legalized the use and sale of recreational marijuana here in 2018, especially now that California is on board, expect St. Patrick’s Day to be particularly wild. Deals will likely be plentiful and also cleverly marketed.
The main commonality between marijuana and St. Patrick’s Day is the color green. Take a look at some of what to expect from dispensaries as they try to capitalize as much as possible on what has turned into one of the most fun holidays in the United States that just so happens to fall on a Saturday this year.
Use effective displays to entice customers to purchase items that will have them holding the best infused St. Patrick’s Day private party in the state. Accompany your cannabis oils with recipe cards for cannabis-infused Irish Stew; create attractive shamrock-themed cannabis serving trays using the greens found in cannabis flower; pull out the green accessories that feature some of your highest end lines that they can pass around on the holiday. For California dispensaries, get your customers’ creative juices flowing on how they can incorporate cannabis into the first St. Patrick’s Day when it’s legal to purchase cannabis for recreational enjoyment.
You’ll often see phrases channeling the luck of the Irish splayed across people’s t-shirts, so bring that into the store. The luck of the Irish, the pot of gold at the end of the rainbow, and “get lucky” are all themes that you can play off. Have scratch cards at check out that allow people to get a certain percentage off their purchase. Offer a special Loyalty Program deal where if they sign up on St. Patrick’s Day, their luck will continue with an additional 10% off their next 3 visits so they feel their luck continue. Create a “pot of Gold” where you can offer certain products like shatter, or wax, or other concentrates at highly reduced rates. Be creative, and let the luck of the Irish inspire your sales strategies.
If you have any special cannabis plans for this year’s St. Patrick’s Day, we would love to hear them or see stories about some of your experiences. Do you get excited for St. Patrick’s Day?