Pennsylvania medical cannabis firm kicks off $500K marketing push


In a first for Pennsylvania, a marijuana cultivation and dispensary business has launched a cannabis marketing campaign.

Cresco Yeltrah – which is affiliated with Illinois-based Cresco Health – is spending roughly $500,000 on billboards, magazine and newspaper advertisements as well as a social media campaign, the Pittsburgh Post-Gazette reported.

The campaign – designed to inform residents about the state’s MMJ program – has been approved by Pennsylvania’s health department, according to the newspaper.

The first phase of Cresco’s campaign includes three images that will appear on electronic billboards statewide beginning Sept. 27.

One of the images depicts a

Pennsylvania medical cannabis firm kicks off $500K marketing push is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

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Brian Wroblewski

Brian Wroblewski has a passion for writing, travel, food and family. Since working in and around the cannabis industry since 2008, Brian brings a unique perspective to the cannabis journalism space. With a focus on emerging brands, moving the cannabis industry forward and an undeniable passion for truth in business and journalism, find some of Brian's posts across the web on digital marketing, cannabis and a variety of different topics.

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