In a first for Pennsylvania, a marijuana cultivation and dispensary business has launched a cannabis marketing campaign.
Cresco Yeltrah – which is affiliated with Illinois-based Cresco Health – is spending roughly $500,000 on billboards, magazine and newspaper advertisements as well as a social media campaign, the Pittsburgh Post-Gazette reported.
The campaign – designed to inform residents about the state’s MMJ program – has been approved by Pennsylvania’s health department, according to the newspaper.
The first phase of Cresco’s campaign includes three images that will appear on electronic billboards statewide beginning Sept. 27.
One of the images depicts a