Legitimizing the marijuana industry is a goal for pro-marijuana groups and the businesses that are helping build the cannabis landscape. So when a legitimate company steps in and becomes a part of that landscape, it can only help toward validating that legitimacy. Scotts Miracle-Gro is a multi-billion dollar lawn product company that’s hoping to stake its claim in the cannabis hydroponics market.
Tom Knox of Columbus Business First reports that Hawthorne Gardening Co., a Scotts subsidiary formed in October, bought up General Hydroponics Inc. and Bio-Organic Solutions Inc., a Santa Rosa, California-based hydroponics company that has become popular with young, urban gardeners.
According to the article, General Hydroponics is “a major international supplier of liquid nutrients used to grow food, flowers and indoor marijuana.” The company was founded 35 years ago by a medical marijuana advocate and now has manufacturing plants in California, West Virginia and France, although the founder claims that growing non-marijuana plants is where the company makes most of its money. The story also points to an article in High Times magazine that claimed that when it came to the history of hydroponics, General Hydroponics’ plant food “ has quickly become the standard for hydroponic growers and their meteoric success spawned many imitators.”
No word on how much cash was swapped, but many feel that the buy will put Scotts in prime position to profit from the growing marijuana market. Last May, Scott’s CEO Jim Hagedorn expressed that marijuana would be “an opportunity to grow revenue and attract younger customers.” In fact, Columbus Business First reported that Hagedorn has been talking up cannabis since 2011.