As far as marijuana is concerned, the days of “Just Say No” are over. Starting this 4/20 weekend in Colorado, law enforcement officials are launching a new campaign not to stop marijuana use, but to promote the safe use of the drug.
According to an article posted in Yahoo through the Associated Press, the Colorado Department of Transportation is targeting the new campaign toward the demographic group that’s most likely to use pot and then drive–men 21 to 34. The agency plans to be at the numerous cannabis festivals, concerts and celebrations being held throughout the state this weekend, handing out snacks labeled with reminders to “munch, not drive, after smoking pot.”
As an added measure, the state Department of Transportation has also installed free arcade games at dispensaries loaded with messages not to drive after smoking.
According to the article, 12 percent of DUIs in Colorado last year were for marijuana impairment, not alcohol or other drugs. According to the Colorado State Patrol, of the 440 automobile fatalities in Colorado, 54 drivers tested positive for marijuana. (A positive result meant the driver had used marijuana recently, but not necessarily that they were driving while impaired.)
In the nationwide 2013-14 Roadside Survey for the National Highway Traffic Safety Administration, almost 9 percent of weekend nighttime drivers tested positive for THC. That was a 48 percent increase from 2007.