Similar to Dollar Shave Club, Potbox will send you a sampling of new marijuana goodies each month for a monthly payment of $30. You can also get a larger box for $95 per month, and the actual “Potbox” for $149.95 p
Based on the amount of marijuana people use in various states around the country, the financial ceiling for a business like this is easily in the millions, and could one day approach billions if marijuana is made legal federally.
Market Watch REports:
From Uber to Birchbox, on-demand and subscription delivery startups have grown rapidly in the past few years—and the medical marijuana industry is taking note.
Medical cannabis delivery startups began cropping up in San Francisco last year, in a state that is posting between $700 million and $1.3 billion in marijuana sales annually, according to the California Board of Equalization, which administers taxes on alcohol, tobacco and fuel. These services allow patients to cut out onerous trips to the dispensary, which can be time-consuming and confusing for first-time buyers.
“The dispensaries do a really good job of appealing to a particular demographic—younger male, usually white customer,” said Dane Pieri, co-founder and chief executive of Marvina, a marijuana box delivery startup that launched in November 2014. “The whole process for someone who’s uncomfortable or unknowledgeable can make them feel marginalized.”
Starting at $95 a month—though you can request a sampler box for $30—Marvina hand delivers an assortment of cannabis strains to your door from a local boutique dispensary. Each box comes with a detailed tasting note to provide guidance for the customer.
Pieri compared the service to a wine club, saying his primary customers are those, “who enjoy cannabis, but it’s not the most important thing in their life, it doesn’t define them.”
He added that going to dispensaries means having to distinguish among a wide variety of strains. Pieri said Marvina sets “a high minimum bar for quality,” taking the guessing out of buying medical marijuana.
“It’s kind of like going to Whole Foods,” Pieri said. “You don’t have to think about the quality of what you’re buying.”
See also: Marijuana moms shatter the grass ceiling
Marvina currently delivers to just the Bay Area, but Pieri says he has plans for national expansion.
Another monthly subscription service, Potbox, launched Wednesday, and focuses on providing a “farm-to-table” experience.
“If you were a patient right now and you go into a dispensary that says it sells [cannabis strain] OG Kush, you have no way of knowing whether it actually is, or where they grow it or how they grow it,” said Potbox co-founder and chief executive Austin Heap. “We oversee the entire process to make sure it meets our standards. We give people the choice of what they’re putting in their body.”
Potbox boxes sell for $149.95 a month, and give customers a choice of sativa, which provides a cerebral experience, the more heavy-bodied indica or a hybrid of strains. The company then curates two strains, 4 grams each, based on your preference, along with two 1-gram pre-rolled joints.