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Cannabis Investing as Done by Snoop Dogg

Considering Marijuana is Still Illegal Federally, It is Challenging to Invest in the Green Rush Within Regulated Markets

Cannabis investing is very appealing considering how much money there is in the legal marijuana industry, but most cannabis stocks are over-the-counter or pink sheets which may seem risky. Snoop Dogg thinks he has found the solution by partnering with Evan Enaman and Casa Verde Capital.

Sound long term investing in anything, at its very heart, involves identifying businesses that have a lot of growth opportunity to scale with, but also that will not take an unreasonable amount of capital to accomplish that growth. It turns out not to be much different with investing in cannabis related businesses. Have you explored the investment opportunities in the legal marijuana market?

Brandon David of Investing in Cannabis interviewed Evan Eneman, Managing Partner at Casa Verde Capital, an early stage investor in the cannabis industry based in Los Angeles. The firm’s partners also include Karan Wadhera, Calvin “Snoop Dogg” Broadus and Ted Chung, a long-time advisor to Broadus and Eneman’s college roommate.

Casa Verde has disclosed publicly investments in Eaze, Merry Jane, LeafLink, Capital G (Funk Sac), Trellis and Green Bits, and it focuses solely on the ancillary space, particularly as it relates to technology. Eneman explained that while federal illegality plays a small role in its strategy, the main reason is that it is looking for companies that can scale globally without substantial capital investment. He shared his perspective on Eaze, which continues to see good user growth and repeat business in the California market as it deals with competition and regulatory hurdles, and Merry Jane, which he sees as one of the first media companies to present cannabis to mainstream audiences.

Eneman discussed the ecosystem that the firm has developed and their high level of involvement with portfolio companies, which tend to be weekly discussions, though the company is careful to guide and not lead. Ello is an operating company associated with Casa Verde and partnered with MGO that provides outsourced services related to tax, accounting and other advisory services to over 300 clients. Flower Shop provides public relations and branding strategy to both portfolio and non-portfolio companies.

The firm’s investors include family offices, angel investors and wealthy individuals, many of which are finance professionals, entrepreneurs and technology founders. Eneman did point to institutional investors starting to invest, citing Hippeau Ventures participating in the LeafLink financing.

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Brian Wroblewski

Brian Wroblewski has a passion for writing, travel, food and family. Since working in and around the cannabis industry since 2008, Brian brings a unique perspective to the cannabis journalism space. With a focus on emerging brands, moving the cannabis industry forward and an undeniable passion for truth in business and journalism, find some of Brian's posts across the web on digital marketing, cannabis and a variety of different topics.

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