California marijuana sales top all other states to date, and by a large margin. California marijuana sales actually account for over half of the United States market, making it a dominant cannabis powerhouse. The estimates for the coming year provide an immense number for California marijuana sales. The estimate comes from data surrounding cannabis crop seizures and the potential revenue per pound of marijuana. The estimate of around $23 billion in California marijuana sales is an astounding figure, larger than estimates for cannabis sales throughout the entire country. Marijuana industry experts say that this could very well be the case, but time will tell. Will California be the driving force in the industry’s boom?
California’s agricultural bounty is fabled, from the endless olive and almond groves of the Central Valley to the world-class grapes of the Napa Valley to the winter vegetables of the Imperial Valley to the garlic fields of Gilroy and beyond. But the biggest item in California’s agricultural cornucopia is cannabis.
According to report last week from the Orange County Register, California’s marijuana crop is not only the most valuable agricultural product in the nation’s number one agricultural producer state, but it also totally blows away the competition.
Using cash farm receipt data from the state Department of Food and Agriculture for ag crops and its own estimate of in-state pot production (see discussion below), the Register pegs the value of California’s marijuana crop at more than the top five leading agricultural commodities combined.
That estimate of $23.3 billion for the pot crop is humongous, and it’s nearly three times what industry investors at the Arcview Group estimated the size of the state’s legal market would be in the near post-legalization era. So, how did the Register come up with it, and what could explain it?
The newspaper extrapolated from seizures of pot plants, which have averaged more than two million a year in the state for the past five years, and, citing the U.N. Office on Drugs and Crime, used the common heuristic that seizures account for only 10 percent to 20 percent of drugs produced. That led it to an estimate of 13.2 million plants grown in the state in 2015 (with 2.6 million destroyed), based on the high-end 20 percent figure.
It then assumed that each plant would produce one pound of pot at a market price of $1,765 a pound. Outdoor plans can produce much more than a pound, but indoor plants may only produce a few ounces, so the one-pound average figure is safely conservative.
The $1,765 per pound farm gate price is probably optimistic, though, especially for outdoor grown marijuana, which fetches a lower price than indoor, and especially for large producers moving multi-dozen or — hundred pound loads.
And maybe law enforcement in California is damned good at sniffing out pot crops and seizes a higher proportion of the crop than the rule of thumb would suggest. Still, even if the cops seized 40 percent of the crop and farmers only got $1,000 a pound, the crop would still be valued at $8 billion and still be at the top of the farm revenue heap.
And it would still exceed the estimate of what the state’s legal marijuana market would look like — in 2020. Arcview estimated revenues of $6.5 billion by then under legalization. For 2015, the year the Register is looking at, Arcview pegged the state’s legal (medical) market at $2.8 billion.
Even making conservative assumptions about the value of the pot crop, it’s clear that California pot producers are growing billions of dollars’ worth of marijuana that is not accounted for by the state’s legal market. Where does it all go? Ask any of those state troopers perched like vultures along the interstate highways heading east out of California.
That’s a phenomenon that’s not going to stop when California’s legal marijuana market goes into full effect. It’s not going to stop until people in states like Illinois and Florida and New York can grow their own. In the meantime, California pot growers are willing to take the risk if it brings the green.