Lucky for Californians, you can still where your cannabis apparel and not be worried about irritating the alcohol advertisers. The California Assembly rejected a bill that would have prevented cannabis brands from producing hats, t-shirts and other cannabis apparel that helps legitimate marijuana businesses utilize their customers as walking billboards. Good thing this one was rejected.
If there are people on the beach sitting under a Bud Light umbrella and someone is wearing a Corona bathing suit, then shouldn’t we be allowed to wear whatever cannabis apparel we feel like wearing, while supporting the legal marijuana brands? What’s the difference?
California’s Assembly Appropriations Committee has put the bill to outlaw cannabis advertising on clothing on hold, effectively killing the proposal that industry stakeholders argued would have deprived them of legitimate profits, the Los Angeles Times reports.
State Sen. Ben Allen, who had proposed the legislation, claimed it “was a commonsense measure” aimed at preventing cannabis use by teens. The bill had garnered the support of the California Police Chiefs Association and the American Academy of Pediatrics.
“The Legislature in the past has wisely prohibited advertising with branded merchandise by tobacco companies, expressly because items like hats and t-shirts are known to entice kids to smoke,” he said in the report.
In addition to potentially depriving them of profits, opponents of the measure, including the California Cannabis Manufacturers Association, argued that the bill violated their free speech rights.
The legislation would have restricted medical and recreational cannabis businesses from advertising products “through the use of branded merchandise, including, but not limited to, clothing, hats, or other merchandise with the name or logo of the product.” Non-commercial speech, such as nonprofits, would have been excluded under the law.